The Driving Force Behind America's Thanksgiving Parade


Ford Motor Company will once again be the driving force behind Detroit’s annual America’s Thanksgiving Day parade. In its 91st edition Ford will provide over 45 vehicles that will haul the floats used during the parade. Ford will be featuring its trio of all-new SUVs - the Ford Expedition, the Ford Explorer and the compact, but powerful Ford EcoSport.

The city of Detroit and Ford are no strangers to each other. They have a history dating back to Ford’s formation back in 1903. This partnership will be featured on Ford’s all-new Mobility One float. Mobility One is more than 90 feet long and features a timeline view of the company’s rich history of innovation from the past to the future.


Two Detroit natives will hold the honor of being Grand Marshall for the event - Grammy-nominated rapper Big Sean and longtime Detroit broadcaster Carmen Harlan will lead the event inside a Ford vehicle.


“Generations of men, women and children have cherished memories of the parade and the joy and excitement they shared as a family,” said Jim Vella, president, Ford Motor Company Fund. “Ford is proud to support America’s Thanksgiving Parade, the Ford Fireworks and so many other social activities that enrich our community life and make us all Detroiters.”

The Ford Fund program, which provides year around assistance to provide those in need the essentials they need to live, is teaming up again with Detroit Area Agency on Aging (DAAA). Along with Ford employees and their families, the Detroit Agency on Aging is set to provide more than 6,000 Thanksgiving meals to homebound seniors through their Meals on Wheels program.


Along with the DAAA, Ford is joining up with The Parade Company and Gleaners Community Food Bank to feed the hungry. Over 670,000 individuals in Southeast Michigan are unaware of where they will receive their next meal.  A $20 donation can feed a family for a week. Contributions can be made at gcfb.org or by calling 855.315.FOOD (3663).


The annual Thanksgiving Day parade in Detroit is broadcasted in more than 170 television markets across the country. The parade begins at 8:50 a.m. at Woodward Avenue and Kirby Street near the Detroit Institute of Arts.


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