Ford Earns Best-Ever Score in J.D. Power 2018 U.S. Initial Quality Study


Ford Motor Company received their best-ever score in the J.D. Power 2018 U.S. Initial Quality Study, a report which measures vehicle quality by tracking the amount of problems that occur within the first 90 days of ownership.


The study found that Ford vehicles had 81 problems per 100 vehicles and that Lincoln had 83 problems per 100 vehicles. The numbers were far below the industry average, which averaged to 93 problems per 100 vehicles in 2018.


Ford attributed their rankings, which have improved for the fifth-straight year, to quality improvements that include enhancements to tech features.


“Ford’s scores are helped by substantial improvements in technology quality. Almost every Ford and Lincoln vehicle equipped with SYNC® 3 connectivity technology, leads its quality segments with significantly better than average quality scores,” the company said in a statement.


Overall, Ford ranked first in five different vehicle segments, more than any other auto manufacturer. These categories included Midsize Sporty Car, Midsize Premium Car, Compact Premium SUV, Large SUV and Large Heavy Duty Pickup.

Jim VanSlambrouck, Ford’s director of quality for The Americas, said Ford’s commitment to producing connective and smart vehicles is setting them apart from other automakers.


“Customers want a vehicle that keeps them connected whether they’re going places or just out enjoying a drive,” VanSlambrouck said. “Our improving quality scores show we are delivering smart vehicles for a smart world that are also easy to use.”


The top two vehicle problems experienced by owners in the 2018 Initial Quality Study pertained to built-in voice recognition and built-in Bluetooth systems. Ford says their SYNC® 3 technology helps minimize issues through its “easy-to-use” nature.


The J.D. Power 2018 U.S. Initial Quality Study has been conducted for 32 years, beginning in 1987. According to J.D. Power, the study “serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership and has proven to be an excellent predictor of long-term reliability, which may significantly impact new-vehicle purchase decisions.”


VanSlambrouck said Ford will continue to improve the quality of their vehicles to create a continually-improving owner experience for customers.


“While we’re pleased with our results, we know quality is a race that never ends – and we’ll keep pushing to deliver even higher-quality vehicles for our customers,” he said.


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