The New Emoji Update Didn’t Reveal a Pickup Truck Emoji, Ford’s Changing That


Ford has developed a new pickup truck. It’s smaller than any they’ve ever built, but it will be available to everyone. It’s a pickup truck emoji. With billions of emojis sent everyday, and nearly every mode of transportation from cars to boats to ski lifts, truck fans started to notice an unfortunate omission. There was no pickup emoji.


Ford decided it was time to change that and is celebrating World Emoji Day with the debut of the pickup truck emoji.


“When customers started demanding a truck emoji, we knew we had to help make it happen,” said Joe Hinrichs, Ford’s president, automotive. “Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”


It was back in 2018 when Ford submitted their design for approval to the Unicode Consortium. This is the organization that reviews and approves proposals for new emojis. Today, the pickup is on a short-list as a candidate for inclusion in a future update!


The concept emoji has capable styling, and it’s been tuned to meet current trends. “Our team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand our customers’ needs,” said Craig Metros, Ford North America design director. “People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji.”


If the pickup truck emoji is approved in early 2020, the design will be customized for all mobile platforms to meet the needs of customers regardless of their device. Ford hopes to satisfy tradespeople, active families, and emoji lovers alike.

Categories: Social
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