Stressed Out Parents May Turn to Self-Braking Shopping Carts


This prototype from Ford’s interventions series could prove to be a must have for stressed out parents in the grocery store. There’s nothing quite like the heart pounding moment your toddler flies down the aisle with the cart barrelling in front of them. If only that cart could stop itself before hitting that towering soup display. Well thanks to Ford now it can.


Ford took their self-braking technology from their vehicles and implemented it into a shopping cart. Pre-Collision assist is available in most Ford models and it uses a forward-facing camera and radar to detect vehicles, pedestrians, and any other potential hazards. The brakes are then automatically applied preventing collisions.


The Self-Braking cart doers the same thing but instead of cyclists it will prevent collisions with apple crates.


“Parents often dread supermarket shopping because they are trying to get a job done and kids just want to play,” said parenting expert Tanith Carey, author of What's My Child Thinking? Practical Child Psychology for Modern Parents. “Children love to copy adults and experiment with feeling more in control. When they push a trolley, to their minds, it's like they are behind the wheel of a car – with long, wide supermarket aisles as their racetrack.”


This Intervention is only a prototype at the time, but it’s a part of Ford’s growing collection of inventions that apply automotive expertise to everyday problems we all face.


“Pre-Collision Assist technology can help our customers avoid accidents or mitigate the effects of being involved in a collision. We thought that showing how similar thinking could be applied to a shopping trolley would be a great way to highlight what can be a really useful technology for drivers,” said Anthony Ireson, director, Marketing Communications, Ford of Europe.

Check out all the Interventions here!
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