Ford and Sparco Team Up for 2024 Racing Season

Ford Motor Company and Ford Performance have been warming up and getting ready for a new year of performance vehicle racing in 2024, and as part of the preparations, they have announced a formal relationship with Sparco, a global leader in motorsports wear and equipment! This partnership will begin with the North American Mustang GT3 factory race program, taking place in the IMSA sanctioned GTD Pro category.

Sparco has been given the role of “Official Supplier” for the Ford Multimatic Motorsports GTD Pro program, providing all of the technical racewear and team apparel. Their gear will be on display track-side when the team makes its racing debut at the Rolex 24 at DAYTONA this weekend, kicking off the season of the IMSA WeatherTech SportsCar Championship.

While this particular partnership is new, Sparco has been a longtime supporter of several different Ford Performance programs. Making things official with Sparco is the result of decades of collaboration between the two organizations. The signature safety, quality and style that sets Sparco products apart has been something that Ford Performance projects have relied on for years, including M-Sport run FIA World Rally Championship program featuring the Puma Rally1 Hybrid, and the global Ford GT driver line-up. Sparco was even a supplier recently for Ford Performance specialty track-only vehicles like the Ford GT Mk IV and the Mustang Dark Horse R.

“All of us at Ford and Ford Performance are proud of our roots as a family company," said Mark Rushbrook, global director of Ford Performance Motorsports. "Having dedicated partners, like Sparco, who share our determination and passion in both global motorsports and road car programs is what helps carry on that legacy. Ford Performance and Sparco jointly embrace a commitment to excellence, fostering continuous innovation both on and off the track and we are excited about what the future holds.”

“The announcement of the partnership with Ford Performance is the result of a union between two entities that share a common passion for excellence and a determination to achieve extraordinary performance," said Aldino Bellazzini, Sparco president and CEO. "Together, Sparco and Ford Performance are committed to pushing every limit with constant research and development, bringing cutting-edge innovation and style to global motorsport.”