Making electric transportation and sustainability accessible and viable for the general public is a huge part of the mission of Ford Motor Company, and has been for the past several years. The automaker has recently updated its detailed plans to develop into an EV-centric business, incorporating even more clean energy solutions for their customers than ever.
One of the major parts of this strategy is tailoring Ford’s vehicle design and production processes in North America to help make it easier for drivers to adopt electric vehicles. Lower prices and longer ranges are key, and so is the importance of having a variety of options for customers from all walks of life. Ford plans to introduce a new digitally advanced commercial van in 2026, as well as two new advanced pickup trucks in 2027 and other future affordable vehicles. The company is also revamping its battery sourcing in the U.S. to bring down costs and support EV production.
“We are committed to innovating in America, creating jobs and delivering incredible new electric and hybrid vehicles that make a real difference in CO2 reduction,” said Ford President and CEO Jim Farley. “We learned a lot as the No. 2 U.S. electric vehicle brand about what customers want and value, and what it takes to match the best in the world with cost-efficient design, and we have built a plan that gives our customers maximum choice and plays to our strengths.”
The electric vehicle market is growing and evolving fast, and competition is hot. Customers today are also careful and particular in their choices, prioritizing low cost, fuel efficiency, and practicality. The low costs of ownership of electric vehicles are a big draw, but the high barrier to entry and initial up-front cost can make a lot of potential customers balk. In this context, it’s crucial for Ford to make changes that allow the company to cater to these demands while still delivering incredible quality and performance.
“We’re committed to creating long-term value by building a competitive and profitable business,” said John Lawler, Ford vice chair and chief financial officer. “With pricing and margin compression, we’ve made the decision to adjust our product and technology roadmap and industrial footprint to meet our goal of reaching positive EBIT within the first 12 months of launch for all new models.”
On top of shifting the timing of product launches and rethinking battery sourcing, Ford also has big plans to revitalize its three-row SUVs with hybrid technologies, changing existing manufacturing plans for all-electric three-row SUVs that will now no longer be produced. With the increased demand for hybrid vehicles, this shift is a difficult but important one for the company.
The coming years are sure to be interesting ones for Ford Motor Company as the automaker leads the charge into a bright new electric future! To learn more about Ford’s current electrified vehicles, you can check out our inventory here.
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