In a climate of rising tariffs and economic uncertainty, Ford Motor Company is taking a proactive stand to support American consumers. As foreign-made vehicle prices face potential spikes due to a newly implemented 25% tariff, the automaker has introduced a new consumer-focused initiative designed to mitigate the financial burden many car buyers are now facing.
Announced in the wake of President Donald Trump’s latest trade policy changes, the “From America, For America” program allows buyers to access special pricing—traditionally reserved for Ford employees—on a wide range of 2024–2025 model vehicles. The initiative runs from April 3 to June 2 and covers a substantial portion of Ford’s lineup, including select Lincoln models. However, high-performance vehicles like the Raptor, along with the 2025 Expedition, 2025 Navigator, and Super Duty trucks, are not included in the promotion.
Unlike some competitors that are slowing down production or laying off workers, Ford is doubling down on its heritage of domestic manufacturing and community support. The move comes as analysts warn that new tariffs could add as much as $12,200 to the cost of a new vehicle. Ford’s strategy provides relief at a critical moment and sends a clear message about its priorities.
Rob Kaffl, Ford’s Director of U.S. Sales and Dealer Relations, explained the spirit behind the effort: “This Ford Motor Company: From America, For America program is a testament to our commitment to assembling where we sell. It's a way for us to give back to the communities that have supported us for generations.”
Ford has long been known for its strong American identity and emphasis on domestic assembly. This latest initiative reinforces that reputation while helping to keep vehicles affordable in an otherwise unpredictable marketplace.
Further supporting this consumer-first approach is the extension of Ford’s "Power Promise" promotion through June 30. This separate offer includes a complimentary home charger and standard installation for customers who purchase an electric Ford vehicle, providing both convenience and added value to EV buyers.
In a statement shared with CBS News, Ford emphasized its commitment during these uncertain times: “We understand that these are uncertain times for many Americans. Whether it's navigating the complexities of a changing economy or simply needing a reliable vehicle for your family, we want to help.”
As tariffs continue to reshape the automotive landscape, Ford’s initiative highlights its role as a steady and strategic partner for American drivers.
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