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Have you ever felt like you might be falling asleep behind the wheel of an automobile? This is a common problem that plagues many drivers every year. Long hours and a lack of sleep can lead to disastrous results. Many crashes each year are attributed to drivers dozing off behind the wheel. Ford has just introduced a new technology that could combat these accidents.

This revolutionary new technology comes in the form of the Alert Cap. The baseball cap seems simple enough on the outside, but it contains technology that could save a driver’s life. The cap is outfitted…

Ford Motor Company will once again be the driving force behind Detroit’s annual America’s Thanksgiving Day parade. In its 91st edition Ford will provide over 45 vehicles that will haul the floats used during the parade. Ford will be featuring its trio of all-new SUVs - the Ford Expedition, the Ford Explorer and the compact, but powerful Ford EcoSport.

The city of Detroit and Ford are no strangers to each other. They have a history dating back to Ford’s formation back in 1903. This partnership will be featured on Ford’s all-new Mobility One float. Mobility One is…

Vehicular accidents are, unfortunately, a daily occurrence. With the number of drivers on the road, they are inevitable. However, there are new and innovative technologies that help to reduce the frequency of accidents. One of these technologies is Ford’s Pre-Collision Assist with Pedestrian Detection.

This system is built to avoid head on collisions with pedestrians or other vehicles. It indicates to the driver when a collision is imminent. If the driver doesn’t react, the system will engage the brakes. These types of new technologies can help decrease the occurrence of accidents.

In the last few years, Ford has made significant strides in their technological capabilities. The company has pushed forward and remained one of the most advanced automobile companies. This is in line with their history; Ford has always strived for a more advanced vehicle. Now, using a new Microsoft technology, this will be easier for Ford.

Ford has recently started work with Microsoft HoloLens. HoloLens is a virtual reality headset. The technology allows Ford workers to visually imagine a vehicle (or individual parts) in front of them. The use of this technology allows Ford employees to quickly make changes and…

There have been some pretty significant developments for Ford recently. The company announced that it would be investing into Autonomic Inc. The move, while intriguing, is not at all surprising. Ford has been spending quite a bit of time and effort in developing its service technology, so an investment into Autonomic is entirely aligned with the company’s path.

Autonomic Inc. is a young startup in the Silicon Valley that designs complex software. Ford is making the investment in the hopes of using the programs to build the company’s next mobility services. This would allow Ford to offer different…

Hang out with Cody, also known as DoctaM3, as he takes a tour of the new 2018 Ford Fusion. Cody is a popular YouTube auto vlogger, so he knows his cars. In the video, Cody takes the Fusion out for a little test drive, to see how it feels on the road. The Fusion is known for its sleek and attractive exterior, but it also has an interior to match.

The Ford Fusion is also constructed with some of the most state-of-the-art technologies. It features a lane-keep system, and several features built for crash protection and prevention. The 2018 Ford…

Self-driving vehicles are surely going to make a huge impact on transportation in the near future. That’s why Ford and Lyft are teaming up to help provide efficient self-driving vehicles to the masses.

In an announcement done by Sherif Marakby, Ford Vice President, Autonomous Vehicles and Electrification, Ford and Lyft are constantly working simultaneously to create the infrastructure and systems necessary to make it easy for people to use Ford’s Argo AI’s virtual driver system.

The eventual goal is for Ford to put their fleet of self-driving vehicles on the road connected  through Lyft ride-sharing network in…

Ford has continued to remain on top of its game with its innovation. The company has put its signature F-150 pickup at the forefront of this innovation. The truck has been able to remain America’s best-selling truck for 40 years, and its best-selling vehicle for 35. This is because Ford has ensured that the pickup is technologically advanced and peak performing.

This is certainly true of this year’s model. The lineup of F-150s this year are supposed to be the strongest and best performing that Ford has put on the road. Additionally, the powertrain lineup is the most…

September is a very important month for Ford, as it marks the Ford Global Caring Month. Throughout the month, Ford employees volunteer their time in order to help others. This is no small matter, as the over the course of the month, employees complete over 325 projects across the globe. In fact, throughout the month, Ford volunteers will complete projects in 38 different countries on six continents.

The goal of Ford Global Caring Month is to make people’s lives better. In order to do this, there has to be some investment. The Ford Fund is donating $700,000 to…