Evidently, if sales figures are any indication, what could have been a major caveat for the company has turned into another smart strategy!
Why the Ford F-150 aluminum body was a smart move
Consumers love the Ford F-150, it’s great for the environment, plus it has lead to significant profits. The aluminum exterior of the Ford F-150 bring a rather refreshing change to the popular, all-time trusted model. With the strength of aluminum helping it whizz past safety tests and score consistent five stars, it reflects well both on the company’s technical innovations and its commitment to the environment.
The aluminum used isn’t just any ordinary metal: it is high grade, military strength steel which guarantees high endurance. The CNG/Propane Gas Engines in the all new Ford makes it a smart choice for a greener, healthier future.
The economic side of the Ford F-150’s popularity in Europe and beyond North America
With the European economy is still not in a permanently profitable stage for car manufactures – high taxes and stifling regulations on businesses certainly have not helped, it is surprising that Ford has pulled off a high turnover this year. Sources indicate that this is the first time since 2011 that Ford has seen a turnover in the European car industry, which is a significant reflection on the popularity of Ford cars.
In fact, going by Ford’s release statements, operations outside North America have been significantly favorable in the past year, contributing to the overall business positions for the company in the last fiscal quarter of the year. This means Ford is doing well in America and outside of America. This will enable Ford to invest in innovative product models for the future and lead the way towards driverless technology and so on.
Enduring love for Ford F-150 making the company one of the best in consumer automobiles
For 39 years, the Ford F-150 has been the best loved truck in the world. Not only that, it’s also the bestselling vehicle nationally, with a record run of 34 consecutive year in 2015. According to Bob Shanks, these results are possible only because Ford knows its customers: by catering to the people driving these cars and listening to what they need, Ford has been doing an outstanding job throughout these years.
Future of self-driving cars is one of Ford’s initiatives
The Ford CFO confirmed that Ford has been working on cars of the future, in an interview about the radical success of the F-150. Judging by the current rate of growth and profits generated, we can soon imagine a future of affordable, easy-to-use, and super safe self-driving cars (as briefly mentioned before).
The F-150 already comes with certain smart technological features, including SYNC-3 voice navigation and pedestrian controls which can automatically take control of the brakes in cases of imminent collision. From automatic breaks to automatic driving, the future looks bright.