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Know Your Vehicle’s Health with Ford Pass



One of the most frustrating things for a driver is having their vehicle suddenly start experiencing problems. These problems can be quite noticeable; a loud noise or a change in vehicle performance. They can also be subtle, such as a dashboard light coming on.

Even when a dashboard light comes on, the problem is still often ambiguous. This doesn’t have to be the case any longer. With the FordPass app, drivers will receive an alert on their phone indicating what the problem is, and what steps they should take. To learn more, check out the video.

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A Guide to Ford's 10-speed Transmission




Ford’s new F-150 lineup comes equipped with something new and exciting; a 10-speed automatic transmission. This transmission should provide drivers with a better, more efficient driving experience.

The transmission is also more innovative than its predecessors. Did you know that it can actually skip gears when rapidly accelerating or decelerating? This technology allows for better overall performance on the road. The 10-speed transmission is smart, and you can learn more about it in the video above.

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Advanced Cap Built to Save Lives

Have you ever felt like you might be falling asleep behind the wheel of an automobile? This is a common problem that plagues many drivers every year. Long hours and a lack of sleep can lead to disastrous results. Many crashes each year are attributed to drivers dozing off behind the wheel. Ford has just introduced a new technology that could combat these accidents.

This revolutionary new technology comes in the form of the Alert Cap. The baseball cap seems simple enough on the outside, but it contains technology that could save a driver’s life. The cap is outfitted…

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Avoid Accidents with Ford Pre-Collision Assistance



Vehicular accidents are, unfortunately, a daily occurrence. With the number of drivers on the road, they are inevitable. However, there are new and innovative technologies that help to reduce the frequency of accidents. One of these technologies is Ford’s Pre-Collision Assist with Pedestrian Detection.

This system is built to avoid head on collisions with pedestrians or other vehicles. It indicates to the driver when a collision is imminent. If the driver doesn’t react, the system will engage the brakes. These types of new technologies can help decrease the occurrence of accidents.


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Ford to Use Microsoft HoloLens

In the last few years, Ford has made significant strides in their technological capabilities. The company has pushed forward and remained one of the most advanced automobile companies. This is in line with their history; Ford has always strived for a more advanced vehicle. Now, using a new Microsoft technology, this will be easier for Ford.

Ford has recently started work with Microsoft HoloLens. HoloLens is a virtual reality headset. The technology allows Ford workers to visually imagine a vehicle (or individual parts) in front of them. The use of this technology allows Ford employees to quickly make changes and…

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Ford Invests With Autonomic


There have been some pretty significant developments for Ford recently. The company announced that it would be investing into Autonomic Inc. The move, while intriguing, is not at all surprising. Ford has been spending quite a bit of time and effort in developing its service technology, so an investment into Autonomic is entirely aligned with the company’s path.

Autonomic Inc. is a young startup in the Silicon Valley that designs complex software. Ford is making the investment in the hopes of using the programs to build the company’s next mobility services. This would allow Ford to offer different…

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Communication Innovation: How Self-Driving Cars "Talk" to Pedestrians



Ford recently teamed up with the Virginia Tech Transportation Institute to explore communication barriers between people and self driving cars. Now that autonomous vehicles are predicted to become increasingly commonplace in the near future, it's time to explore what this means for safety.

Check out the video above to see the new technology Ford and Virginia Tech hope will create a safer environment for passengers and pedestrians alike!


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2018 Ford Mustang Neighbor Friendly

The roar of a Mustang’s engine is something to behold. The vehicle’s powerful engine puts out quite a bit of noise to match its fairly significant power. The 2018 Mustang GT is a prime example of this; the vehicle is paired with a V8 engine that likes to rumble. Unfortunately, this can lead to some upset neighbors, which is exactly what happened to a former head of vehicle engineering for Ford Motor Company.

Steve von Foerster’s interaction with his neighbor led him to pursue new developments in the Mustang’s engine. Foerster was driving through his suburban…

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