Ford Adds Schools and Courses to ASSET Program

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Ford’s premier automotive technician training initiative is called ASSET, or Automotive Student Service Educational Training. Since 1985, over 12,000 students have graduated from this program, and Ford works with 1,800 different Ford and Lincoln dealers and select community colleges and technical schools to maintain the program and train technicians. Ford recently announced that the program will be receiving an update, expanding to more schools and adding important lessons on electric vehicles to the curriculum.
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Ford 4X4 Sales Outperformed Competitors In 2021

 

The surge of drivers owning four-wheel drive vehicles has continued to grow, and Ford’s 4×4 sales keeps growing along with it. Not just that, but Ford significantly outperformed their strongest competitors last year, a detail that the company has thematically revealed today, on April 4th – what they’re calling “4×4 Day.”

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2022 Ford Bronco Raptor Makes Its Debut

 

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It’s been speculated, teased, and hinted at, but now it’s finally official: The Bronco Raptor is on its way, and it looks every inch the off-roading beast that its heritage implies. The desert-running, boulder-crawling Bronco Raptor is going to be the most powerful street-legal Bronco ever. Here are just a few of the highlights that you can expect to see.

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